04-03-2022, 10:33 PM
a video art collective. “We were lucky to be there when we did, when all the categories people used were dissolved and all the industries merged into one,” says Damian. "The internet was destroying what the music industry was, but also creating this new canvas for things – new interstitial places to play." It is the nature of disruption to close certain competitive spaces and routes to market – but almost inevitably, as one gap closes, another opens.
OK Go didn't come with a clear idea of what being a band should entail. They live in these interstitial spaces between different industry leads disciplines – and they've made it a very exciting place. Kiss the neighbor For OK Go, an idea is just as creative if it involves gravity, time, machines and exploding paint balloons as if it involves a foot tapping riff or empowering song lyrics. They do not consider one type of creativity more important than another. "The set of things that inspire us poetically and lyrically aligns so much with the things that inspire us in terms of physics, wonder, graphics, and film," says Damian.
"The many circles in our Venn diagram have a big, big overlapping section in the middle. You can pick anything and it all goes together. This leads to a very different approach to developing music video concepts. Rather than starting with a song and then coming up with a promotional video idea, OK Go dives into that space of overlapping ideas they've already generated and picks two that go together, each a great creative idea according to its own terms. . They had long wanted to shoot a video in zero gravity, for example, but had found it nearly impossible to fund and organize.
OK Go didn't come with a clear idea of what being a band should entail. They live in these interstitial spaces between different industry leads disciplines – and they've made it a very exciting place. Kiss the neighbor For OK Go, an idea is just as creative if it involves gravity, time, machines and exploding paint balloons as if it involves a foot tapping riff or empowering song lyrics. They do not consider one type of creativity more important than another. "The set of things that inspire us poetically and lyrically aligns so much with the things that inspire us in terms of physics, wonder, graphics, and film," says Damian.
"The many circles in our Venn diagram have a big, big overlapping section in the middle. You can pick anything and it all goes together. This leads to a very different approach to developing music video concepts. Rather than starting with a song and then coming up with a promotional video idea, OK Go dives into that space of overlapping ideas they've already generated and picks two that go together, each a great creative idea according to its own terms. . They had long wanted to shoot a video in zero gravity, for example, but had found it nearly impossible to fund and organize.
